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What do you love about your job?
I enjoy creating things that help people achieve their goals. In particular, logo and identity design is my favorite because I get to be the person who designs a first impression. It is so important to portray your services and business in the right way to your target audience, and… Read More
What do you love about your job?
I enjoy creating things that help people achieve their goals. In particular, logo and identity design is my favorite because I get to be the person who designs a first impression. It is so important to portray your services and business in the right way to your target audience, and its that challenge that excites me as a designer.

What or who inspired you to start your own business?
David Airey is the person who inspired me to get into design and become my own boss. I came across his website a few years back and saw the work he was doing. So my aim is to become as successful as him in terms of the clients he gets to work with, which are normally what new businesses or companies are looking for a re-brand. His work is really inspiring too!

Describe your most memorable project.
My most memorable project is actually my most recent work in creating an identity design for a friend. Like I was saying about first impressions earlier, it is super important that we nailed this project because he will soon be getting ready to graduate from college. He wanted a set of deliverables such as letterhead, business card, note cards and envelopes to send when contacting people for all sorts of reasons, like employment. We discussed some ideas of what he wanted to convey as a future job seeker, and after some sketching and vectorizing, I had made him a really sleek and simple mark that can be utilized on all of his collateral pieces.
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