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The landing page is a crucial element in design as it serves as a key component in online marketing and a persuasive tool for attracting audience attention, converting visitors into potential customers, and further promoting products or services. The unique design and content of a landing page help to convince visitors to take a specific action, such as filling out a form, making a purchase, or subscribing to a newsletter. Therefore, a well-thought-out landing page design contributes to increased conversion rates, improved user experience, and enhanced marketing campaign effectiveness.

Prototyping plays a crucial role in UX/UI design as it allows visualizing ideas, testing concepts, and receiving feedback from users. Creating prototypes helps optimize the interface, improve user interaction, and ensure simpler and more convenient navigation. Therefore, the strategic use of prototypes contributes to the development of high-quality and successful design that meets user needs.