Ashley Fouyolle
Art Director
New York, NY, USA
3478825825
www.alondonstudion.com
My name is Ashley L. Fouyolle, a young + vibrant Art Director with both graphic and web design experience. Graduating from Baruch College in 2013, I have quickly worked my way to become a true asset to the many companies I’ve worked with.
From agency to corporate experience, I am able to translate complex concepts into compelling visuals. I use my creative craft, understanding of platforms and grasp of culture to solve marketing problems for a variety of brands. I understand the difference between a creative idea & a tactical execution and (based on the nature of the project) I’m proficient at generating both.
I am capable and responsible for art directing in all mediums. I work to stay current with technology and trends, as well as seek opportunities to improve my art/design skills.
As an art director, I understand the parameters of a brand’s look/feel/tone and my work reflects that.
From agency to corporate experience, I am able to translate complex concepts into compelling visuals. I use my creative craft, understanding of platforms and grasp of culture to solve marketing problems for a variety of brands. I understand the difference between a creative idea & a tactical execution and (based on the nature of the project) I’m proficient at generating both.
I am capable and responsible for art directing in all mediums. I work to stay current with technology and trends, as well as seek opportunities to improve my art/design skills.
As an art director, I understand the parameters of a brand’s look/feel/tone and my work reflects that.
Work Experience
Up Spa
Brand Creative Marketing Director
- Responsible for driving creative briefs, creative strategy, creative development, agency and creative partner management, and the integrated go to market process across multiple projects and campaigns.
- Also responsible for ensuring that brand standards are met for all projects to drive consistency and authenticity of all Up Spa branded assets within and across vertical business units.
- Also responsible for ensuring that brand standards are met for all projects to drive consistency and authenticity of all Up Spa branded assets within and across vertical business units.
January 2017
- Present
New York, United States
LF Americas
Art Director
- Conceptualize and executes the artistic development of all creative projects. Manages projects from concept to completion and translates corporate and/or brand objectives into creative strategies.
- Converts complex & abstract ideas into compelling visuals, overseeing the artistic development for internal and external clients. Ensures that all visual communication standards are met across various media.
- Design specialist and strategic advisor on design; working closely with colleagues,
agencies, collaborators, and suppliers, to continue delivering world class designs.
- Converts complex & abstract ideas into compelling visuals, overseeing the artistic development for internal and external clients. Ensures that all visual communication standards are met across various media.
- Design specialist and strategic advisor on design; working closely with colleagues,
agencies, collaborators, and suppliers, to continue delivering world class designs.
August 2015
- June 2017
New York, United States
Macy's
Assistant Director Design R+D
- Fashion consultant for Macy’s private men’s & kid’s brands - trend forecast, comp shop, research fashion shows, presentations, and editorials.
- Prepared Trend and Comp Shop Reports - using Indesign, Photoshop and Keynote
- Assist with all office administrative duties
- Prepared Trend and Comp Shop Reports - using Indesign, Photoshop and Keynote
- Assist with all office administrative duties
April 2015
- June 2015
New York, United States
OSP Group - Roaman's Brand
Assistant Web Art Director
- Conceptualize, create, development and design of web promotions/campaigns for a Roamans.com. These include emails, landing pages, home page refreshes, virtual catalogs and other promotional materials. The timely upkeep includes, but is not limited to, updating the website and web promotions in a timely fashion with market reactions such as fashion news/trends.
- Attend brand meetings to ensure creative elements are in line with brand requirements and brainstorming creative concepts with an eye on the feasibility of requests from a design perspective.
- In conjunction with Creative Director and Art Director, interpret creative “look” of each promotion and builds/develops layouts of those materials assigned.
- Attend brand meetings to ensure creative elements are in line with brand requirements and brainstorming creative concepts with an eye on the feasibility of requests from a design perspective.
- In conjunction with Creative Director and Art Director, interpret creative “look” of each promotion and builds/develops layouts of those materials assigned.
February 2014
- April 2015
New York, New York, United States
OSP Group - Women Within Brand
Desktop Design Intern
- Assist in the concept, creation, development, and design of all Women Within catalogs and other creative campaigns. Gather necessary assets for completion of all projects in a timely manner.
- Build catalog spreads in InDesign with the use of Marketers’ Studio based on layout and creative direction from Art & Creative Director; making necessary art/type revisions to files and blue lines.
- Release images and files to pre-press and adhere to all technical and production guidelines/rules and set processes.
- Build catalog spreads in InDesign with the use of Marketers’ Studio based on layout and creative direction from Art & Creative Director; making necessary art/type revisions to files and blue lines.
- Release images and files to pre-press and adhere to all technical and production guidelines/rules and set processes.
September 2013
- February 2014
New York, United States
TH Productions
Graphic Design Intern
• Color-correcting and editing of images to produce recap presentations on past events.
• Produce renderings, floor plans and other collateral for sale’s pitch to be presented to new and existing clients.
• Create exemplary, intuitive, useful visual design solutions for Sales Deck, Newsletter, and Website; updating and coding daily, to help with search engine optimization.
• Produce renderings, floor plans and other collateral for sale’s pitch to be presented to new and existing clients.
• Create exemplary, intuitive, useful visual design solutions for Sales Deck, Newsletter, and Website; updating and coding daily, to help with search engine optimization.
April 2013
- September 2013
New York, New York, United States
Ceci New York
Post Production Intern
• Quality checking, verifying product details and packaging up of client orders, updating and cross-checking mailing lists for both internal projects and clients.
• Maintaining our past project archive, Compiling samples for press and other public relations and marketing projects, all while keeping accurate inventory of all retail projects.
• Work on special projects within the office, help research and source materials for new projects, and assist Operations Executive and Project Manager with administrative tasks.
• Maintaining our past project archive, Compiling samples for press and other public relations and marketing projects, all while keeping accurate inventory of all retail projects.
• Work on special projects within the office, help research and source materials for new projects, and assist Operations Executive and Project Manager with administrative tasks.
January 2013
- March 2013
New York, New York, United States
AGA Group / Lambert & Associates & Christine Ellis Associates
International Fashion Consulting, Scouting & Buying Intern
• Scout Market for new Designer and Contemporary lines - visiting fashion shows, trade shows, and show-rooms. Fashion consultant for major international department stores: Lane Crawford, House of Fraser and Holt Renfrew. International sales and buying consultant for timo! wallets.
• Assist with all office administrative duties - perform filing, data management, drafting and editing short office memos, scheduling appointments, and contacting clients.
• Prepared Trend Reports - using Indesign, Illustrator and QuarkXpress
• Assist with all office administrative duties - perform filing, data management, drafting and editing short office memos, scheduling appointments, and contacting clients.
• Prepared Trend Reports - using Indesign, Illustrator and QuarkXpress
May 2008
- September 2009
New York, New York, United States
Education
Baruch College School Of Business
Graphic Communication
Courses Taken:
Basic Graphic Communication (Art - 2050)
Psychology of Motivation (PSY - 3065)
Psychology Of Advertising (PSY - 3288)
Business Communication (MTH - 2160)
Evolution of Modern Psychology (PSY - 4012)
Basic Photography (ART - 2060)
Intermediate Graphic Communication: Layout and Publication Design (ART - 3050)
Fundamentals of Management (MGT - 3120)
Branding Design (ART 3055)
Current Economic Problems (ECO 1110)
Environmental Science (ENV 1020)
Management and Society (MGT 3800)
Basic Graphic Communication (Art - 2050)
Psychology of Motivation (PSY - 3065)
Psychology Of Advertising (PSY - 3288)
Business Communication (MTH - 2160)
Evolution of Modern Psychology (PSY - 4012)
Basic Photography (ART - 2060)
Intermediate Graphic Communication: Layout and Publication Design (ART - 3050)
Fundamentals of Management (MGT - 3120)
Branding Design (ART 3055)
Current Economic Problems (ECO 1110)
Environmental Science (ENV 1020)
Management and Society (MGT 3800)
August 2011
- May 2013
New York, New York, United States
Fashion Institute Of Technology (FIT)
Fashion Merchandising Management
Course Taken:
Advertising and Marketing Communications (MKT - 3520)
Advertising and Marketing Communications (MKT - 3520)
August 2009
- May 2011
New York, New York, United States
Borough Of Manhattan Community College
Liberal Arts
Courses Taken:
Basic Painting (ART - 2025)
Basic Sculpture (ART - 2030)
Sculpture/modeling (ART - 2031)
Art Studio Elective (ART - 7100)
Speech Communication (COM - 1010)
General Psychology (PSY - 1001)
Developmental Psychology: Personality In Childhood & Adolescence (PSY - 3059)
Introduction to Sociology (SOC - 1005)
Basic Painting (ART - 2025)
Basic Sculpture (ART - 2030)
Sculpture/modeling (ART - 2031)
Art Studio Elective (ART - 7100)
Speech Communication (COM - 1010)
General Psychology (PSY - 1001)
Developmental Psychology: Personality In Childhood & Adolescence (PSY - 3059)
Introduction to Sociology (SOC - 1005)
August 2007
- May 2009
New York, New York, United States
Skills
Adobe Illustrator,
Adobe Indesign,
Adobe Photoshop,
Art Direction,
Branding,
Creative Strategy,
Graphic Design,
Keynote ,
Microsoft Excel,
Microsoft Powerpoint,
Microsoft Word,
Web Design,