Brand Creative Marketing Director
- Responsible for driving creative briefs, creative strategy, creative development, agency and creative partner management, and the integrated go to market process across multiple projects and campaigns.
- Also responsible for ensuring that brand standards are met for all projects to drive consistency and authenticity of all Up Spa branded assets within and across vertical business units.
January 2017
- Present
New York, United States
Art Director
- Conceptualize and executes the artistic development of all creative projects. Manages projects from concept to completion and translates corporate and/or brand objectives into creative strategies.
- Converts complex & abstract ideas into compelling visuals, overseeing the artistic development for internal and external clients. Ensures that all visual communication standards are met across various media.
- Design specialist and strategic advisor on design; working closely with colleagues,
agencies, collaborators, and suppliers, to continue delivering world class designs.
August 2015
- June 2017
New York, United States
Macy's
Assistant Director Design R+D
- Fashion consultant for Macy’s private men’s & kid’s brands - trend forecast, comp shop, research fashion shows, presentations, and editorials.
- Prepared Trend and Comp Shop Reports - using Indesign, Photoshop and Keynote
- Assist with all office administrative duties
April 2015
- June 2015
New York, United States
Assistant Web Art Director
- Conceptualize, create, development and design of web promotions/campaigns for a Roamans.com. These include emails, landing pages, home page refreshes, virtual catalogs and other promotional materials. The timely upkeep includes, but is not limited to, updating the website and web promotions in a timely fashion with market reactions such as fashion news/trends.
- Attend brand meetings to ensure creative elements are in line with brand requirements and brainstorming creative concepts with an eye on the feasibility of requests from a design perspective.
- In conjunction with Creative Director and Art Director, interpret creative “look” of each promotion and builds/develops layouts of those materials assigned.
February 2014
- April 2015
New York, New York, United States
Desktop Design Intern
- Assist in the concept, creation, development, and design of all Women Within catalogs and other creative campaigns. Gather necessary assets for completion of all projects in a timely manner.
- Build catalog spreads in InDesign with the use of Marketers’ Studio based on layout and creative direction from Art & Creative Director; making necessary art/type revisions to files and blue lines.
- Release images and files to pre-press and adhere to all technical and production guidelines/rules and set processes.
September 2013
- February 2014
New York, United States
Graphic Design Intern
• Color-correcting and editing of images to produce recap presentations on past events.
• Produce renderings, floor plans and other collateral for sale’s pitch to be presented to new and existing clients.
• Create exemplary, intuitive, useful visual design solutions for Sales Deck, Newsletter, and Website; updating and coding daily, to help with search engine optimization.
April 2013
- September 2013
New York, New York, United States
Post Production Intern
• Quality checking, verifying product details and packaging up of client orders, updating and cross-checking mailing lists for both internal projects and clients.
• Maintaining our past project archive, Compiling samples for press and other public relations and marketing projects, all while keeping accurate inventory of all retail projects.
• Work on special projects within the office, help research and source materials for new projects, and assist Operations Executive and Project Manager with administrative tasks.
January 2013
- March 2013
New York, New York, United States
AGA Group / Lambert & Associates & Christine Ellis Associates
International Fashion Consulting, Scouting & Buying Intern
• Scout Market for new Designer and Contemporary lines - visiting fashion shows, trade shows, and show-rooms. Fashion consultant for major international department stores: Lane Crawford, House of Fraser and Holt Renfrew. International sales and buying consultant for timo! wallets.
• Assist with all office administrative duties - perform filing, data management, drafting and editing short office memos, scheduling appointments, and contacting clients.
• Prepared Trend Reports - using Indesign, Illustrator and QuarkXpress
May 2008
- September 2009
New York, New York, United States