Ahmed Mohsin

The way you deliver your message and the language you use can vary depending on your target audience. To effectively communicate your services to your customers in a clear and relatable way, it's important to create a strong portfolio that showcases your experience, tells your story, and conveys your vision and goals. You should also highlight the products and services you offer and provide information on how customers can connect with you. Additionally, it's beneficial to share details about any other services that may be useful to them in the future.

The aim here is not just to create a logo but to establish a complete and integrated visual identity that effectively reflects the strategic goals the organization needs to convey. For instance, this includes the rationale behind the logo design, the rationale behind the color selection, the strategy behind each color and why it was chosen, what it represents, how the font was chosen, as well as the application of the logo on various printed, visual, and interactive media. Furthermore, it involves providing a comprehensive guideline book for any designer working on the brand, so that all artistic works maintain the same identity and personality, even with different individuals and organizations working on them.

Key visual design is a service that provides a clear message to the target audience, as images are often the most effective means of communication. The process typically involves creating multiple sketches to explore various ideas, presenting them to the client for selection, and then executing the chosen concept using manipulation techniques. Key visuals are commonly used in billboards, advertising campaigns, and as the main theme for events.