Sweet PDZ ReBranding
Website, Packaging
Website, Packaging
Sweet PDZ is a zeolite that reduces ammonia, noxious odors and wetness caused by manure. Their target market is the equine industry followed by the livestock and household pet market.
Roanoke was tasked with designing a more appealing, user friendly website and with creating packaging that was able to have eye appeal while on retail shelves. The project was focused on developing Sweet PDZ as a premium brand that aided in the overall health and well being of horses, who are particularly susceptible to respiratory ailments when stalled for long periods of time..
The equine bag will eventually phase out the bags on the right. Marketing research has shown that the horse bag is selling considerably better than the plain bags. Consumers identify with the horse image, and feel it has more value.
Above are study comps for Sweet PDZ Ultra, a concentrated and microbe enhanced product, for the household and equine market.
