Ehrmann commissioned us to redesign Grand Dessert line.
Task:
Ehrmann decided to redesign the line of dairy desserts, which has been known to customers for more than 10 years. The product was designed primarily for the female audience, but the image of the brand has long ceased to fall into the visual world of modern dessert lovers: an overly strict and concise font, an unnatural food zone that does not cause appetite and does not convey key associations with pleasure, were inclined to buy. Also brand managers planned to launch three new products under the brand Grand Dessert: mousse, coffee-milk drinks and milkshakes.
Decision:
Desserts of Ehrmann are known to the Russian buyer already about 10 years. Due to the popularity of the brand in the market, we could not change the image a lot, because it was well-known to the consumer. We have retained a recognizable element of corporate identity - a purple background, adding deeper shades to it.
The juicy and accent color of the brand we complemented with exquisite dessert compositions. For each line we created it’s own decision: an elegant spoon and a turret of whipped cream for dessert; appetizing milky foam - for coffee; a masterpiece of whipped cream - for cocktails; a bright accent on the ingredients-in mousse.
According to the idea, the word Grand in the name of the brand should give an association with something grandiose as the "Grand Opera", which was missing in the previous version of the design. We changed the writing of the logo, adding to it an elegant individuality with the help of a calligraphic stroke, thereby creating a clear connection with the "le grand moment" - a personal delight from dessert.
In addition to design, small changes have also been made to the shape of the package. Any product from the dessert line can be easily placed in a women's handbag. It is easy to take it with you and arrange a small holiday in the heat of the working day.
We are sure that the new line of Grand Dessert will win the hearts of lovers of sweet and beautiful lovers and will take a worthy place in every handbag.
