Life in the digital age has gifted people with everything they need at their fingertips. What’s the result? Poor social interactions, unhealthy food habits and deskbound life gave people newer lifestyle diseases. This curse has been a boon to the health and wellness industry and the industry has constantly worked upon this blessing in disguise to work up their ladder to successful existence.

The renowned product category that grabs the title of the largest category in direct selling requires a business model as effective and efficient to establish the potential of the industry. Direct selling and its subsets, party plan and network marketing, has been proven models of business in the industry. Leading health and wellness companies like Amway, Herbalife, NuSkin, etc have flourished through this business model and their success stories speak for themselves. Direct selling from the very start has flourished inside social circles and has stayed close to the society and its needs. Technology in the health and wellness direct selling has only fostered the growth of the industry and revamped the marketing model. 

Technology too has found new definitions with the advent of AI and BI taking customer experience to the next level. Branches of AI, Machine Learning and NLP have it even more on delivering customer experience through in-depth analysis of language.