You are all I need, I want nothing for Valentine’s day.
But when the day comes around and you gift her a beautiful purse, she’s head over heels in love.
Because ‘nothing’ usually means something. Anything.
Starting with this insight we created a campaign that made people smile, nod in agreement and visit our clients Mall Galleria Stara Zagora and Mall Galleria Burgas to get a last moment gift.
Featured in Lürzer's Archive Vol 2 • 2023
Client: Mall Galleria
Client Service Director: Presiyan Kirilov
Creative Director: Nikolay Stoynov
Art Director: Sofroni Milev
Client Service Director: Presiyan Kirilov
Creative Director: Nikolay Stoynov
Art Director: Sofroni Milev
