SOON IT WON'T BE JUST A FILTER
As an expert in organizing travel to Europe’s most well known metropolitans, Tour Skills was one of the Bulgarian businesses that got hit the worst by the pandemic. Tour Skills could not find a way to sell their trips anymore, as no one was willing to risk buying a prepaid journey. With everyone stuck at home, a specific bunch of travel-lovers found comfort for their wanderlust in the practice of resharing and reposting memories about their past trips on social media – especially Instagram.
We wanted to show that the popular Instagram filters are more than just an aesthetic, so we brought them offline – on print. By doing so, we turned them into a symbol of wanderlust, which travel-lovers cherished in these harsh times of restriction.
Our work was featured in Lürzer's Archive Vol. 5+6 in 2020:
AGENCY: Together Advertising
CLIENT: Tour Skills
CLIENT: Tour Skills
CREATIVE DIRECTOR: Angel Iskrev
CREATIVE LEAD: Matthew Stoyanov
JUNIOR COPYWRTIER: Tsvetoslav Tsonev - Tsuro
HEAD OF ART: Emanuela Belovarski
DIGITAL ARTIST: Emanuela Belovarski
JUNIOR GRAPHIC DESIGNER: Katrin Kreovska
CLIENT SERVICE DIRECTOR: Presiyan Kirilov
CREATIVE LEAD: Matthew Stoyanov
JUNIOR COPYWRTIER: Tsvetoslav Tsonev - Tsuro
HEAD OF ART: Emanuela Belovarski
DIGITAL ARTIST: Emanuela Belovarski
JUNIOR GRAPHIC DESIGNER: Katrin Kreovska
CLIENT SERVICE DIRECTOR: Presiyan Kirilov
