2023 UCI Cycling World Championships VARIOUS MEDIA
PROJECT
Reporting to Content Lead and Head of Marketing, I was positioned in the Marketing and Communications team of the company organising the first-ever combining of multiple cycling disciplines and championships into one 'mega-event'.
RESPONSIBILITIES
• Producing assets across multiple formats including print, large format, social media and digital channels, taking briefs to concept and final artwork production.
• Ensuring the brand guidelines of the Cycling World Champs was adhered to and maintained in all instances of design and artwork.
• Templates created for social media team across multiple channels and social media assets created for host partners and sponsors.
• Technical assets (such as venue and competition course route maps) created for governing body (UCI) and also internal use. Maps adapted for different audiences, such as competitor teams, spectators and media.
[ Artwork for various physical large format installations and digital out-of-home advertising sites ]
[ Selection of social media posts and templates made for the Cycling Worlds social channels ]
[ Set of interactive PDF Spectator Guides created for each Champs venue to help guide visitors ]
[ One of several infographics created for various purposes - public info, corporate policy and general statistical representation ]
[ Series of collage/montage-style compositions to celebrate the winners at each venue and discipline ]
[ Example of a set of Technical Guide maps created for the governing body UCI's own publications and iconset developed for use across various materials, building on existing approved UCI icons ]
THE BIGGEST CYCLING EVENT...EVER!
