Montenegro Teachers Union is a local NGO that serves as a platform for educators to have their joint voice in one place. Their fight is for a better tomorrow, since they are in charge of shaping future generations who will inherit the leadership of the nation. Therefore, teachers organized and began bringing like-minded people aboard. Montenegro’s brightest, intellectuals and scholars are showing signs of coming together. And that is exactly what they needed for their visual identity to represent: strength of the unity.

Our first step was to analyze the client's needs and seek into their minds - a vision for this project. Then, we defined few key elements: growth, community, education, plan&strategy. From that point on, it was a no-brainer. Combining symbols associated with passing the knowledge on resulted in, at first glance - a flower-shaped minimalistic logo. Regarding typography, we chose Noto Serif to sparkle a bit of classics and seriousness that suits the logo mark just fine.