Kreativne žene Crne Gore - Creative WoMEn
Creative woMEn are on a mission to change Montenegrin society for the better. On that journey, it's important that they appear unwavering and strong.
The visual identity reflects the potential of the Creative woMEn, which is directed toward creating a more humane and equitable society, contributing to a society of equal opportunities. The color palette represents strength and tenderness simultaneously, creating a sense of warmth and power, deeply embedded in women's dedication.
The key motif relies on the female face, which is presented from two angles: profile and full face. The full face is easily noticeable, as is the female hair, serving as a metaphor for a modern hairstyle - a symbol of a modern and successful woman.
The theater curtain portrays the play and the essence of art itself, as well as the mask, which is the most common symbol of dramatic expression, all together evoking creativity.
In the logo, there are clear associations with art, along with punctuation symbols for a quote, illustrating the poetic and epic motifs of old Montenegro.
They are followed by the caryatid element, a female statue proudly supporting the arch, symbolizing women as the pillars of society (inspiration was drawn from Njegoš's mausoleum on Lovćen).
One of the elements depicts traditional Montenegrin attire (the hat), as a former distinctive element of women from this region.
