Boema is a CBD isolate product for both men and women to treat insomniac, anxiety and physical pains. The goal for this brand was to create a design that embodied balance and well being in a gender inclusive product.
We designed custom digits and assigned them to the products depending on the CBD concentration per milligram, 1 being the mildest one and 3 being the strongest one. We also made the interior organic pattern of the box, taking inspiration in the art of rock balance, a symbol for well being. This way, the outer face of the box is minimal while we surprise the customers with an unexpected and fun graphic inside.
Credits:
Naming + Art Direction: Mariela Mezquita
Graphic design: Mariela Mezquita, Andrea Pastrana
Graphic design: Mariela Mezquita, Andrea Pastrana
Styling: Andrea Pastrana // Photography: Andrea Pastrana
Photo edis: Andrea Pastrana, Pamela Romero
