The challange for this project was to advertise books to the young adult market: that reading can be better than a movie. I worked with a Copywriter for this project named Helen Aadnesgaard
We came to the insight that movies can be easily interrupted by others. I'm sure we have all had that one guy in the movie house we wanted to throw a shoe at! So our big idea was to illustrate those types of people. We chose illustration as this is a fun way to appeal to the young adult market.
