The brief was to create a brochure that shows off the quality of each Forest Lodge, whilst providing the reader with as much information as possible. A list was created of all the key questions that people ask when they inquired about a lodge, with the aim of the brochure being to answer them.

 

The layout is designed to clearly communicate key facts and what the differences are between each Lodge. Bold headings are used to lead the reader into each section, with the main body copy set off to the right. Each section is also split with a different page colour, with the individual Forest Lodge pages using a prominent wallpaper pattern that is individual to each Lodge. The image on the right hand side of these pages is designed to be a lead into the main double page spread image on the following page.