Branding
São Paulo
May 2021
Quality24 is software that supports healthcare professionals in understanding and improving the entire patient care process through technology. The company sought a rebranding, with its main needs being repositioning, the creation of a new visual identity for the brand, and the development of a new website.
The challenge
The challenge was to present a brand that conveys trust and innovation fused with technology while also being recognized as an application, a solution focused on the patient experience.
The Solution
Utilizing tools such as the Golden Circle, archetypes, personality sliders, and verbal expression studies, we advocated for the importance of emphasizing the brand's purpose in its message. Thus, we arrived at the slogan: "Health Journey in the Palm of Your Hand," which encapsulates Quality24's delivery and value proposition.
In terms of visual expression, the goal was to create a brand that is modern, serious, and friendly simultaneously. Considering the speed at which Quality24 operates, we designed a lettering with a 10° tilt, symbolizing forward motion. The number 24 is composed of dots connected by a line, representing connectivity throughout the patient monitoring process. Additionally, the end of the number 4 forms a cross, a symbol of the healthcare sector.
We worked with dark blue as the primary color of the brand, followed by variant shades that evoke technology and healthcare, while also conveying trust and security. We also developed the website, maintaining a clean and modern visual style with clear and accessible communication
