Motion Graphics // Rio de Janeiro // August 2020
Blend Edu is an education startup focused on diversity and inclusion in companies. The purpose of this project was to develop a video to highlight the product features while presenting the core values of the business.
The challenge was to develop an audiovisual project to launch the first virtual diversity learning community in Latin America. We needed to illustrate how the platform solves pain points for users, introduce all the key features and how companies can subscribe to the product.
It was necessary to keep the video short, concise and adaptable for different formats across the social media and platforms. For that reason, we started the creation process by presenting the keyframes of the video to the client. After dynamics with the stakeholder, frameworks and study of the competition, we translate in movement, colours and rhythm the solution to the launch of the virtual community.
