ESSE CHANGE BING - PHOT EDITION | Visual Branding
Client : KT&G
Services : Research & Analysis, Brand Strategy, Bottle Label Design, Visual Style Guideline, Design Specifications
Creator : Seung-Beom Kim, Heung-Ki Kim, Kyuri Park, Taejoo Yoon, Bomi Son
Year : 2018
The ESSE CHANGE BING(SV: Special Version), which developed "Unique Moment of Travel" under the design concept, realistically captures camera elements such as lenses and viewfinder while maintaining ESSE CHANGE's capsule symbol mark and Violet's VI structure, the signature color of the "Bing" brand.
Fake Reality was sensibly expressed by inserting a virtual Arctic travel photo inside the product's rear viewfinder and applying a pleasant imagination of travel in three dimensions throughout the package.
Fake Reality was sensibly expressed by inserting a virtual Arctic travel photo inside the product's rear viewfinder and applying a pleasant imagination of travel in three dimensions throughout the package.
