Thomas Thorpe
Digital Marketing Executive, Product Strategist, Team Builder
Asbury, NJ, USA
908-574-0008
Multi-disciplined, highly adaptive, and results driven with over 20 years of hands-on and leadership experience in digital innovation, new product development, and user experience strategy. Balancing deep technical knowledge, creative direction, and business acumen with the ability to quickly comprehend and utilize new technologies, processes, and methodologies, I am an articulate communicator on complex subjects, frequently serving as a marketing technologist among diverse teams at all levels.
Work Experience
Storyboarding
Principal Consultant
Senior consultant helping companies develop engaging digital products through strategic application of user-centered design thinking across all customer touchpoints. Provides actionable digital strategy, full life cycle product development, customer journey mapping, UX and UI design, creative direction, team leadership, scrum mentoring, product roadmaps, usability guidance, competitive analysis, and front-end development.
2016
-
New Jersey, United States
Canon
Director of Digital Marketing & Technology
Responsible for all aspects of Canon’s content and digital marketing programs, including but not limited to PPC, SEO, display advertising, display re-targeting, qualitative & quantitative research, social, video marketing, creative development, user experience, and customer journey mapping with funnel and remarketing strategy. Created and executed omnichannel strategies for customer acquisition and lead nurturing to connect with target audiences.
2014
- 2016
New York, United States
MindTree
Director of User Experience
Tasked with establishing and leading the North American user experience team for Mindtree’s Fortune 500 clients, including AIG, Aon, American Express, Johnson & Johnson, Marriott International, Procter & Gamble, Avis Budget Group, and Kodak. Participated in new business presentations, while ensuring the agency’s vision, growth, and profitability.
2012
- 2014
New Jersey, United States
Realogy
Director of Interactive Marketing
Determined the strategic direction of all digital marketing campaigns, serving as the subject matter expert on the interplay between the various interactive marketing disciplines. Responsibilities encompassed managing virtually all areas of B2C marketing, including Century21.com, microsites, mobile, email marketing, SEM, SEO, display advertising, and social channels.
2008
- 2012
New Jersey, United States
Siemens
Lead Architect, Digital Strategy and Development
Effectively led cross-functional teams in defining, implementing, and supporting key digital strategies and product initiatives that helped drive growth, innovation, customer loyalty, and increased patient and HCP engagement.
1995
- 2008
New Jersey, United States
Education
Rutgers University
Communications
New Brunswick, New Jersey, United States
Skills
After Effects,
Ajax,
APPLE MOTION,
Axure,
Cinema 4D,
COCOA,
Craft,
CSS,
Dreamweaver,
Final Cut,
Google Analytics,
HTML5,
Illustrator,
JavaScript,
Marketo,
Objective-C,
OmniGraffle,
Photoshop,
PHP,
WebTrends,
WordPress,
XML,