Thomas Thorpe

Digital Marketing Executive, Product Strategist, Team Builder

Asbury, NJ, USA
Multi-disciplined, highly adaptive, and results driven with over 20 years of hands-on and leadership experience in digital innovation, new product development, and user experience strategy. Balancing deep technical knowledge, creative direction, and business acumen with the ability to quickly comprehend and utilize new technologies, processes, and methodologies, I am an articulate communicator on complex subjects, frequently serving as a marketing technologist among diverse teams at all levels.

Work Experience

Storyboarding

Principal Consultant

Senior consultant helping companies develop engaging digital products through strategic application of user-centered design thinking across all customer touchpoints. Provides actionable digital strategy, full life cycle product development, customer journey mapping, UX and UI design, creative direction, team leadership, scrum mentoring, product roadmaps, usability guidance, competitive analysis, and front-end development.
2016 - New Jersey, United States

Canon

Director of Digital Marketing & Technology

Responsible for all aspects of Canon’s content and digital marketing programs, including but not limited to PPC, SEO, display advertising, display re-targeting, qualitative & quantitative research, social, video marketing, creative development, user experience, and customer journey mapping with funnel and remarketing strategy. Created and executed omnichannel strategies for customer acquisition and lead nurturing to connect with target audiences.
2014 - 2016 New York, United States

MindTree

Director of User Experience

Tasked with establishing and leading the North American user experience team for Mindtree’s Fortune 500 clients, including AIG, Aon, American Express, Johnson & Johnson, Marriott International, Procter & Gamble, Avis Budget Group, and Kodak. Participated in new business presentations, while ensuring the agency’s vision, growth, and profitability.
2012 - 2014 New Jersey, United States

Realogy

Director of Interactive Marketing

Determined the strategic direction of all digital marketing campaigns, serving as the subject matter expert on the interplay between the various interactive marketing disciplines. Responsibilities encompassed managing virtually all areas of B2C marketing, including Century21.com, microsites, mobile, email marketing, SEM, SEO, display advertising, and social channels.
2008 - 2012 New Jersey, United States

Siemens

Lead Architect, Digital Strategy and Development

Effectively led cross-functional teams in defining, implementing, and supporting key digital strategies and product initiatives that helped drive growth, innovation, customer loyalty, and increased patient and HCP engagement.
1995 - 2008 New Jersey, United States

Education

Rutgers University

Communications

New Brunswick, New Jersey, United States

Skills

After Effects, Ajax, APPLE MOTION, Axure, Cinema 4D, COCOA, Craft, CSS, Dreamweaver, Final Cut, Google Analytics, HTML5, Illustrator, JavaScript, Marketo, Objective-C, OmniGraffle, Photoshop, PHP, WebTrends, WordPress, XML,