Storyboarding
Principal Consultant
Senior consultant helping companies develop engaging digital products through strategic application of user-centered design thinking across all customer touchpoints. Provides actionable digital strategy, full life cycle product development, customer journey mapping, UX and UI design, creative direction, team leadership, scrum mentoring, product roadmaps, usability guidance, competitive analysis, and front-end development.
2016
-
New Jersey, United States
Canon
Director of Digital Marketing & Technology
Responsible for all aspects of Canon’s content and digital marketing programs, including but not limited to PPC, SEO, display advertising, display re-targeting, qualitative & quantitative research, social, video marketing, creative development, user experience, and customer journey mapping with funnel and remarketing strategy. Created and executed omnichannel strategies for customer acquisition and lead nurturing to connect with target audiences.
2014
- 2016
New York, United States
Director of User Experience
Tasked with establishing and leading the North American user experience team for Mindtree’s Fortune 500 clients, including AIG, Aon, American Express, Johnson & Johnson, Marriott International, Procter & Gamble, Avis Budget Group, and Kodak. Participated in new business presentations, while ensuring the agency’s vision, growth, and profitability.
2012
- 2014
New Jersey, United States
Director of Interactive Marketing
Determined the strategic direction of all digital marketing campaigns, serving as the subject matter expert on the interplay between the various interactive marketing disciplines. Responsibilities encompassed managing virtually all areas of B2C marketing, including Century21.com, microsites, mobile, email marketing, SEM, SEO, display advertising, and social channels.
2008
- 2012
New Jersey, United States
Lead Architect, Digital Strategy and Development
Effectively led cross-functional teams in defining, implementing, and supporting key digital strategies and product initiatives that helped drive growth, innovation, customer loyalty, and increased patient and HCP engagement.
1995
- 2008
New Jersey, United States