I am currently a Lead Designer at MINIMAL, where I work with brands such as Xbox, Microsoft, Dell, Intel, and LUNATIK on products and experiences that we hope will disrupt markets and enrich lives.
I was MINIMAL's lead designer on the Xbox 360 S console, which initiated a new design language for one of the larges… Read More
I am currently a Lead Designer at MINIMAL, where I work with brands such as Xbox, Microsoft, Dell, Intel, and LUNATIK on products and experiences that we hope will disrupt markets and enrich lives.
I was MINIMAL's lead designer on the Xbox 360 S console, which initiated a new design language for one of the largest brands in gaming and set the stage for Kinect and the third generation of XBOX hardware.
Within MINIMAL, I have been heavily involved in product design and visualization efforts for our own entrepreneurial startups, LUNATIK and Uncommon. In addition to designing early products for both brands, I have art directed product imagery and advertising, helping LUNATIK specifically grow from a small crowdsourcing experiment to a successful standalone company in just a few months.
I believe design is best utilized to create connections with users. As people become more educated about the products and services they buy, I am increasingly convinced that value matters more than price, usefulness matters more than feature lists, and brand awareness is very much alive.
In 2006, I released an instructional 3D rendering DVD with The Gnomon Workshop that became a requisite volume in design schools and individual designer collections internationally.
Prior to joining MINIMAL, I held designer positions at Ignition, Lunar, and Uniden, working for clients such as Oral-B, HP, Texas Instruments, Alcatel, and multiple startups.
I wage an ongoing war on part lines. Read Less
F GQFeatured On: 05/01/13
