SØ is fashion brand designed for women who choose minimalistic, practical and comfortable clothes. To create our products we find inspiration in avant-garde culture, art and architecture. The shirt is the main pattern of each collection. Our brand's principal assortment is based on the shirt-dresses of different length.
We use natural materials: cotton and wool. We produce high quality clothes. (upper-intermediate segment)
Clothes are designed and made in one basic size. We produce 2 collections per year, we are also collaborating with contemporary artists and galleries.
The project SØ was founded in 2014.
At the moment our clothes are distributed in the most beautiful and authentic shopping spaces in Moscow, Rome, Oslo, St.Petersburg, also in concept-stores in Krasnodar, Chelyabinsk, Krasnoyarsk, Vladivostok.
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