This is a suggestion to the transformation of the abandoned building structure and associated outdoor environment - DanishCrown - located in the center of Faaborg Harbour on southern Funen, Denmark. It is elaborated how Faaborg as a town can increase it’s ability to attract tourists to the Sydfynske Øhavs region by integrating new values within the abandoned industrial site; establishing an unique venue to display the entire region in one location. The the suggestion touches upon the general challenges the Danish provincial towns have been affected by within the resent years caused by the introduction of various reforms within the public sector as well as the general tendency of larger companies relocating in larger metropolises or overseas. Accordingly to this the design provide with a possibility of amending the unsustainable development; using Faaborg as an example of how the site specific qualities can be used as a remedy for changing the general focus towards a distinctive tourist destination. The design proposal illustrates the transformation of the site and how the site specific qualities can be altered or implemented in order to create a trademark that embrace and promote the Sydfynske Øhav, being an united region [Øhav No 55] gathered in Faaborg Harbour.
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