Fashion brand inspired by Erwin Schrödinger's cat experiment. You are surrounded by an infinite number of unique possibilities, scenarios and endings. You always feel the pressure to choose, to pick, to name, to select, or simply - just to decide. What would happen, if just for a moment you stopped and chose not to decide and instead let every option play out at the same time? What would happen, if you simply enjoyed the state of being ɴᴏᴛ ʏᴇᴛ ᴅᴇᴄɪᴅᴇᴅ and dived into superposition? The moment before the decision is made is the inspiration of our brand. Read Less