Showcase & Discover Creative Work

Mark started his career as copywriter in 2000, after working as a production assistant in local theater group. Dated back to his university life, he was never good at being a student - he indulged himself in indie music, movies, underground and sub-cultures, where he found his source of creativity.

After joining McCann as senior role, he slowly shifted his focus from traditional advertising to new media implementation. He strived to be a fast learner in new technologies as well as communication strategies. He is more convinced that ideas will change the creative landscape, re-sharp people's perception towards advertising. He wants to be a great storyteller in the digital world.

Now, he is responsible for the complete creative output for clients like The Coca-Cola Company, Nike, Volkswagen, Wellcome Supermarket, Elements mall, Nestle, etc. Over the past 10 years, he has also worked at 4As agencies like McCann, Bates, JWT and Saatchi, etc. Read Less

Recipient of more than 80 international metals within 5 years, includes 2 Silvers & 3 Bronzes Lions at Cannes Lions, Grand Prix at Kam Fan Awards in 2011 & 2008, Best of the Show at Longxi Award in 2009, INNOVA & Gold Lotus at Adfest 2009, 2 Silvers at Media Spike Asia Awards 2009 and also awarded at advertising festivals like One Show, Clio Award, New York Festival, Adstars, HKDA, GDC, etc.

Creator of Coca-Cola HK's first mobile interactive TV camapign - "Chok!Chok!Chok!" with over 9 million times combined viewership and became the most successful Coke TV promotion ever in HK.

Creator of renowned Element's "Flirting with sound" - Top 20 most awarded campaign in the world (by Gunns Report 2009 )

By strongly believing in ground-breaking creativity and the importance of effective communication solutions, brings McCann Hong Kong becoming the top 5 most creative agency in Asia by Media and the no.1 creative agency in Hong Kong since 2006.

Responsible for the complete creative output for clients like The Coca-Cola Company, Nike, Volkswagen, Wellcome Supermarket, Elements mall, Levi's, etc. Read Less