Showcase & Discover Creative Work

A proficient, passionate and results-oriented creative director with significant experience working on innovative campaigns for prominent brands. I possess a solid agency background in all elements of brand strategy, positioning and conceptualization with team-building abilities. I welcome challenges and I’m always keen to explore creative opportunities and pursue big ideas to develop integrated campaigns - all within deadlines and budget. Read Less

- Robust creative Direction - I’ve effectively developed and directed 360 campaigns. In addition to extensively raising the profile of many brands, I’ve handled the entire production of several TVCs across the region and overseas.
- Passion and aptitude for photography – Over the years, I’ve honed my photography skills to confidently undertake independent projects.
- Cultivated management skills – This involved conducting brainstorming sessions, directing and encouraging creative teams to develop their potential.
- Regional insight gained from working in Saudi Arabia for three years - This opportunity enabled me to better understand the market and accordingly tailor campaigns to make them regionally and culturally relevant. Read Less

CREATIVE CONSULTANT - PHOTOGRAPHY - since Jan 2011
Creative consultancy, strategy, presentation, Photogarphy, advertising, Concepts, ideas, Full 360 campaigns, Art Direction, TVC production, lead, Creative Direction, Branding, professional Retouching.


BPG - CREATIVE HEAD – April - December 2010
 
Chief Responsibilities
Lead the creative team to convert objectives into creative strategies, maintaining the design integrity and execution of campaigns. I was also instrumental in new business development, formulating pitches and maintaining client relationships. Managed and mentored the creative team through constant motivation and goal definitions.  
Handled prominent brands in various sectors
 
DDB
Associate Creative Director – May 2008 – April 2010
Senior Art Director – May 2003 – May 2008
 
Chief Responsibilities
I was responsible for spearheading the development of branding and marketing initiatives across a spectrum of media - ATL, BTL, digital and broadcast. I helped generate sound strategy, value-enhancing and targeted campaigns that delivered optimum results. My time with DDB was vital as it enabled me to gain formidable experience working on TVCs. I also emerged with leadership skills having managed department productivity of teams of diverse personalities and cultures working in high-pressure, deadline-driven domains.
 
Accounts handled 
Primary accounts handled include Clorox, Glad, Johnson & Johnson, Neutrogena, Clean & Clear, FA, Friesland (Rainbow), Volkswagen, Pepsi, Tropicana, Quaker
 

M&C SAATCHI
Art Director – March 1999 to January 2003
 
At M&C Saatchi, I worked for six months at their Dubai office as a graphic designer before being relocated to Saudi Arabia. My stint at M&C was significant in laying the right foundations for the first step in my career.
 
Chief Responsibilities
Work with the creative team to generate designs and campaign concepts for multiple products in the financial sector (retail and corporate). Based on client briefs, develop concepts for 360 campaigns in print, TVC and outdoor.
 
Accounts handled
Arab National Bank, Nadek Dairy Read Less