Showcase & Discover Creative Work

Issam Bouini

Creative Art

A proficient, passionate and results-oriented creative director with significant experience working on innovative campaigns for prominent brands. I possess a solid agency background in all elements of brand strategy, positioning and conceptualization with team-building abilities. I welcome challenges and I’m always keen to explore creative opportunities and pursue big ideas to develop integrated campaigns - all within deadlines and budget.

KEY SKILLS


• Robust Creative Direction - I’ve effectively developed and directed 360 campaigns. In addition to extensively raising the profile of many brands, I’ve handled the entire production of several TVCs across the region and overseas.

• Cultivated management skills – This involved conducting brainstorming sessions, directing and encouraging creative teams to develop their potential.

• Regional insight gained from working in Saudi Arabia for three years - This opportunity enabled me to better understand the market and accordingly tailor campaigns to make them regionally and culturally relevant.

• Passion and aptitude for photography – Over the years, I’ve honed my photography skills to confidently undertake independent projects.

Work Experience

Self Employee

Creative consultant - photography

Creative consultancy, strategy, presentation, Photogarphy, advertising, Concepts, ideas, Full 360 campaigns, Art Direction, TVC production, lead, Creative Direction, Branding, professional Retouching.
January 2011

Bpg

CREATIVE HEAD

Chief Responsibilities
Lead the creative team to convert objectives into creative strategies, maintaining the design integrity and execution of campaigns. I was also instrumental in new business development, formulating pitches and maintaining client relationships. Managed and mentored the creative team through constant motivation and goal definitions.  
Handled prominent brands in various sectors
May 2010 - December 2010 Dubai, United Arab Emirates

DDB

Associate Creative Director

Chief Responsibilities
I was responsible for spearheading the development of branding and marketing initiatives across a spectrum of media - ATL, BTL, digital and broadcast. I helped generate sound strategy, value-enhancing and targeted campaigns that delivered optimum results. My time with DDB was vital as it enabled me to gain formidable experience working on TVCs. I also emerged with leadership skills having managed department productivity of teams of diverse personalities and cultures working in high-pressure, deadline-driven domains.
 
Accounts handled 
Primary accounts handled include Clorox, Glad, Johnson & Johnson, Neutrogena, Clean & Clear, FA, Friesland (Rainbow), Volkswagen, Pepsi, Tropicana, Quaker
May 2008 - April 2010 Dubai UAE,

DDB

Senior Art Director

Chief Responsibilities
I was responsible for spearheading the development of branding and marketing initiatives across a spectrum of media - ATL, BTL, digital and broadcast. I helped generate sound strategy, value-enhancing and targeted campaigns that delivered optimum results. My time with DDB was vital as it enabled me to gain formidable experience working on TVCs.
 
Accounts handled 
Primary accounts handled include Clorox, Glad, Johnson & Johnson/Neutrogena, Clean & Clear, FA, Friesland (Rainbow), Volkswagen, Pepsi, Tropicana, Quaker
May 2003 - May 2008 Dubai, UAE,

M&C Saatchi

Art Director

At M&C Saatchi, I worked for six months at their Dubai office as a graphic designer before being relocated to Saudi Arabia. My stint at M&C was significant in laying the right foundations for the first step in my career.
 
Chief Responsibilities
Work with the creative team to generate designs and campaign concepts for multiple products in the financial sector (retail and corporate). Based on client briefs, develop concepts for 360 campaigns in print, TVC and outdoor.
 
Some Accounts handled: Arab National Bank, Nadek Dairy
1999 - January 2003 Saudi, Dubai,

Education

Fine Arts

University

August 1991 - March 1996

Awards

Client - Rainbow

Bronze - MENA Crystal

2006

Client - Johnson & Johnson

Bronze - Summit International Awards

2006

Client - Glad Bags And Wraps

Gold Award – GMR

2006

Client - Glad Bags And Wraps

Bronze Award - Campaign Media Planning Awards

2006

Client - The Clorox Company

Three Gold - GMR

2007

Client - The Clorox Company

One Silver Grand Prix - GMR

2007

Skills

Art Direction, Branding, Concepts, Creative, Design, Ideas, Illustartor, Leading, Photography, Photoshop, Strategies,