Showcase & Discover Creative Work

Issam Bouini

Creative Art

Dubai, United Arab Emirates
055 10 38 001
A proficient, passionate and results-oriented creative director with significant experience working on innovative campaigns for prominent brands. I possess a solid agency background in all elements of brand strategy, positioning and conceptualization with team-building abilities. I welcome challenges and I’m always keen to explore creative opportunities and pursue big ideas to develop integrated campaigns - all within deadlines and budget.

KEY SKILLS


• Robust Creative Direction - I’ve effectively developed and directed 360 campaigns. In addition to extensively raising the profile of many brands, I’ve handled the entire production of several TVCs across the region and overseas.

• Cultivated management skills – This involved conducting brainstorming sessions, directing and encouraging creative teams to develop their potential.

• Regional insight gained from working in Saudi Arabia for three years - This opportunity enabled me to better understand the market and accordingly tailor campaigns to make them regionally and culturally relevant.

• Passion and aptitude for photography – Over the years, I’ve honed my photography skills to confidently undertake independent projects.
Experience
Jan 2011
Self Employee
Creative consultant - photography
Creative consultancy, strategy, presentation, Photogarphy, advertising, Concepts, ideas, Full 360 campaigns, Art Direction, TVC production, lead, Creative Direction, Branding, professional Retouching.
Dubai, United Arab Emirates
May 2010Dec 2010
bpg
CREATIVE HEAD
Chief Responsibilities
Lead the creative team to convert objectives into creative strategies, maintaining the design integrity and execution of campaigns. I was also instrumental in new business development, formulating pitches and maintaining client relationships. Managed and mentored the creative team through constant motivation and goal definitions.  
Handled prominent brands in various sectors
May 2008Apr 2010
Associate Creative Director
Chief Responsibilities
I was responsible for spearheading the development of branding and marketing initiatives across a spectrum of media - ATL, BTL, digital and broadcast. I helped generate sound strategy, value-enhancing and targeted campaigns that delivered optimum results. My time with DDB was vital as it enabled me to gain formidable experience working on TVCs. I also emerged with leadership skills having managed department productivity of teams of diverse personalities and cultures working in high-pressure, deadline-driven domains.
 
Accounts handled 
Primary accounts handled include Clorox, Glad, Johnson & Johnson, Neutrogena, Clean & Clear, FA, Friesland (Rainbow), Volkswagen, Pepsi, Tropicana, Quaker
May 2003May 2008
Senior Art Director
Chief Responsibilities
I was responsible for spearheading the development of branding and marketing initiatives across a spectrum of media - ATL, BTL, digital and broadcast. I helped generate sound strategy, value-enhancing and targeted campaigns that delivered optimum results. My time with DDB was vital as it enabled me to gain formidable experience working on TVCs.
 
Accounts handled 
Primary accounts handled include Clorox, Glad, Johnson & Johnson/Neutrogena, Clean & Clear, FA, Friesland (Rainbow), Volkswagen, Pepsi, Tropicana, Quaker
Education
Aug 1991Mar 1996
Fine Arts
University
Awards
2006
Client - Rainbow
Bronze - MENA Crystal
2006
Client - Johnson & Johnson
Bronze - Summit International Awards
2006
Client - Glad bags and wraps
Gold Award – GMR
2006
Client - Glad bags and wraps
Bronze Award - Campaign Media Planning Awards
2007
Client - The Clorox Company
Three Gold - GMR
2007
Client - The Clorox Company
One Silver Grand Prix - GMR
Skills
 
Art Direction, Branding, Concepts, Creative, Design, Ideas, Illustartor, Leading, Photography, Photoshop, Strategies