Issam Bouini

Creative Art

A proficient, passionate and results-oriented creative director with significant experience working on innovative campaigns for prominent brands. I possess a solid agency background in all elements of brand strategy, positioning and conceptualization with team-building abilities. I welcome challenges and I’m always keen to explore creative opportunities and pursue big ideas to develop integrated campaigns - all within deadlines and budget.


• Robust Creative Direction - I’ve effectively developed and directed 360 campaigns. In addition to extensively raising the profile of many brands, I’ve handled the entire production of several TVCs across the region and overseas.

• Cultivated management skills – This involved conducting brainstorming sessions, directing and encouraging creative teams to develop their potential.

• Regional insight gained from working in Saudi Arabia for three years - This opportunity enabled me to better understand the market and accordingly tailor campaigns to make them regionally and culturally relevant.

• Passion and aptitude for photography – Over the years, I’ve honed my photography skills to confidently undertake independent projects.

Work Experience


Creative Director - photography - Managing Director

I am responsible for the complete operation of the company.
More than just a name, iLike is a philosophy. Borne out of a simple expression that we all use in our daily lives a million times, iLike is the most natural manifestation of the feeling of satisfaction and contentment.


• Responsible for conceptualizing and executing a unique marketing campaign
• Strategic conceptual thinking.
• Managing the Creative Team and the agency
• Lead multiple projects from conception to completion in accordance with deadlines
• 360 campaigns concept creation
• Advanced photo manipulation and retouching
• Professional photo shoot of project, modeling, advertising agency ad concepts, and products shoot and retouch
• Packaging and product concept designs.
• Innovative POS creation.
• Brand identity and logo design.
• Complete understanding of production cost and outsourcing.
• Great negotiation skills and get best deals.
• Creation of stunning grand visuals for advertising ads.
• Extensive experience in printing materials and technics
• Digital marketing and social media creation and conceptualization.
• Great understanding of social media paid ads and managing social media accounts.
• Managing the full creative team and multiple partners/vendors; responsible for all budgeting and scheduling of client
• Meets work standards by following production, productivity, quality, and customer-service standards; resolving operational problems; identifying work process improvements
• Building a creative environment for the creative team to work in and overseeing ideas and projects
• Taking responsibility for the creative philosophy and the standard of creative output across the agency or department
• Meet with and determine the customer’s creative needs, brainstorms different innovative ways in which to convey the client’s desired message
• Developing ideas for advertising or promotional campaigns
December 2012 - Present Dubai, United Arab Emirates


Associate Creative Director

I was responsible for spearheading the development of branding and marketing initiatives across a spectrum of media - ATL, BTL, digital and broadcast. I helped generate sound strategy, value-enhancing and targeted campaigns that delivered optimum results. My time with DDB was vital as it enabled me to gain formidable experience working on TVCs. I also emerged with leadership skills having managed department productivity of teams of diverse personalities and cultures working in high-pressure, deadline-driven domains.

• Assign project to the team
• Get the brief marketing team and brainstorm, discuss details, objective and deadlines
• Extensive experience in graphic design, brand identity.
• Leading small creative Team
• Handling client briefs, brainstorming, Ideas
• Create 360 Campaign ideas starting for TV script
• supervise and direct the photo shoot

Accounts handled
Primary accounts handled include Clorox, Glad, Johnson & Johnson, Neutrogena, Clean & Clear, FA, Friesland (Rainbow), Volkswagen, Pepsi, Tropicana, Quaker
May 2003 - April 2011 Dubai, United Arab Emirates

M&C Saatchi

Art Director

At M&C Saatchi, I worked for six months at their Dubai office as a graphic designer before being relocated to Saudi Arabia. My stint at M&C was significant in laying the right foundations for the first step in my career.
Chief Responsibilities
Work with the creative team to generate designs and campaign concepts for multiple products in the financial sector (retail and corporate). Based on client briefs, develop concepts for 360 campaigns in print, TVC and outdoor.
Some Accounts handled: Arab National Bank, Nadek Dairy
1999 - January 2003 Saudi, Dubai,


Fine Arts


August 1991 - March 1996


Client - Rainbow

Bronze - MENA Crystal


Client - Johnson & Johnson

Bronze - Summit International Awards


Client - Glad Bags And Wraps

Gold Award – GMR


Client - Glad Bags And Wraps

Bronze Award - Campaign Media Planning Awards


Client - The Clorox Company

Three Gold - GMR


Client - The Clorox Company

One Silver Grand Prix - GMR


Best Art Director of the year


Dabur International

Best ad agency of the year



Art Direction, Branding, Concepts, Creative, Creative Director, Design, Dubai, Ideas, Illustartor, Leading, Photography, Photoshop, Strategies,