thé à Paris
Le Palais des Thés Tea Package
GOAL Introduce a line of fine French tea Le Palais des Thés to the U.S. Le Palais des Thés started out when François-Xavier Delmas, at the head of a group of forty-five tea enthusiasts, decided to create their own business in 1986. One goal: democratize tea and help the Occident to learn more about its cultural and gastronomical aspects. The first shops opens in the 6th arrondissement of Paris.
APPROACH The aim for the packaging was to connect the buyers to beautiful boutique tea shops in Paris in a humorous and modern way.
