Logo shaped in the form of pictograms symbolizes the ability to adapt to the world of customers and their diverse needs. Thus the bank and its intangible services are becoming tangible.
Stripes resembling barcodes mean that mBank intelligently scans and recognizes individual needs. What is more, these belts give the bank a distinctive Polish look - they are like indigenous, folk and ludic Łowickie stripes (traditional, regional Polish patterns).
Stripes have also a different, more internal meaning for mBank – comming together to create a ribbon express the appreciation of merit and dedication of the people who create mBank through their everyday actions.
Cohesion and diversity
The icons change colors according to target group. Together they create a constantly changing platform for communication - each set of color bars is completely distinctive and in the same time absolutely coherent - realizing and implementing the idea behind the brand. The system implements the principle of unity in diversity - demonstrates that the future of banking belongs to flexible and lean institutions able to individually address the needs of every single client.