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Bēhance

jewel of india

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  • jewel of india
    hand crafted cuisine
  • Bold-inc was approached by an established Indian restaurant in Sydney with the challenge of re-positioning their current take home simmer sauce & ready meal range.   

    The Jewel of India range is hand made with passion, expertise & the finest ingredients. The design solution was built around the promise of “Hand crafted cuisine” to highlight the gourmet quality of the products and distance the range from the generic Indian “take-away” category. 

    Building on the equity of the existing logo, the peacock feather has been liberated and features as a symbol of the purity, pride and passion of the products.