The animals want their berries back!
What do you get when you take single sourced Absolut Vodka, muddle
in some Scandinavian berries and add a twist of Swedish quirk?
in some Scandinavian berries and add a twist of Swedish quirk?
A category under attack
‘Ready to drink’ white spirits have long been suffering at the hands of cider and craft beer. Consumers want more than just a sugary alcopop, searching out products and brands with character, stories and soul – enter Absolut Botanik. Lingonberries, cloudberries and blueberries from the Scandinavian countryside muddled with single sourced Absolut Vodka. So good, the animals want their berries back…
“Drawing on the botanist’s traditional pen and ink illustrations, we combined strong crafted detail with the playfulness of watercolour to create an unexpected storytelling experience that is brought to life on packaging and beyond.”
A balancing act.
Absolut Botanik needed a distinct look that whilst having an obvious family resemblance still allowed it to carve out its own space as something entirely new. The key lay in one quirky little bottle. A reinterpretation of the iconic Absolut bottle shape – small in stature, but loaded with charm. A perfect single serve of Absolut character and personality.
