Adidas were ahead of the curve in adopting the media of computer and video games within their communications strategy in 1994. We were exclusively appointed to handle all video game intiatives during the 1990's and into early 2000's, during which time the adidas brand become the number one sporting brand in video games, not only appearing in numerous sports titles but subsequently extreme sports and lifestyle games. Initiatives included:
This extensive catalogue of activity turned adidas into the first sports company that games publishers wanted to talk to and that the gaming public expected to see in this exclusive media.
This extensive catalogue of activity turned adidas into the first sports company that games publishers wanted to talk to and that the gaming public expected to see in this exclusive media.
