- Brand 1991 and Rebrand 2010 - Far Eastern Int'l BankBy: Michael Lamson - www.newyorkdesign.com.tw遠東國際商業銀行，有了全新的企業識別形象！
遠東國際商業銀行委託紐約設計公司專業重建及設計全新遠東商銀企業識別…
挑戰未來為產業創新高峰… Far Eastern International Bank (FEIB) calls for newcorporate identity after its acquisition of Chin Fon Commercial Bank - 19branches in Taiwan.
The creative for the new corporate identity, New York Design shortened the brand name and makeover with more easy-to-read font type. For the symbol darken the original red reflected FEIB its satiability and reliability.
Together the new type arrangement with new imagery and corporate colors, will feature on all marketing collateral, such as stationery, stationery related, signage and branch signage, literature and website.
Michael Lamson of New York Design, says: We have longstanding working relationship with Far Eastern Group. We done the first and original FEIBs corporate identity back to 18-year ago as well as the Far Eastern Plaza the mall and the office complex. This is the first time we have undertaken a rebranding exercise in this nature. It demonstrates New York Designs ability to provide its clients with a full integrated marketing communications offer.
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