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    Every brand, from the smallest name card or startup, to big corporation such as Star Buck, Nike need a set of branding guidelines and rules to ma… Read More
    Every brand, from the smallest name card or startup, to big corporation such as Star Buck, Nike need a set of branding guidelines and rules to maintain their identity. This document, which can range from a couple of pages, to hundred, is the thread that holds together what the public sees from a company. A brand standard is a document that establishes distinct guidelines on how all aspects of a company’s brand will be handled. It should establish rules for creating a unified and identifiable presence for your brand. This includes everything from the design of a logo and how it can be used, standard type fonts, color, stationery, point of sales, marketing elements, personal communications and how it all looks. It also serves as a guide for designers, the needed to create and disseminate company communications – from allowable typefaces and styles, to a color palette, to image use, text and tone, and the emotion portrayed by the brand. Read Less
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