visual platform
Client
Zamil Air Conditioners (ZAC) a sector business of Zamil Industrial is the largest supplier of air conditioners
Zamil Air Conditioners (ZAC) a sector business of Zamil Industrial is the largest supplier of air conditioners
in the Middle East. It manufactures and markets a whole range of air conditioners.
Brief
To create a stylish, sophisticated and premium visual platform.
Message
Care for children and future, creating healthy and liveable environment and ensuring exceptional comfort
Brief
To create a stylish, sophisticated and premium visual platform.
Message
Care for children and future, creating healthy and liveable environment and ensuring exceptional comfort
for all the members of the family.
The way we weret hinking
A visual tool is needed that is versatile enough to connect and integrate all the different benefits of Zamil’s Classic Air conditioners. A visual “instrument” that is gentle enough to represent comfort, persistent enough to stand for reliability, energetic and intense enough to express performance and power, reassuring enough to be associated with safety, clean enough to be connected with health.
This tool is the airflow itself coming out from the air conditioner unit. The airflow drives the eye, and by creating a perfect base and background for the other items of the visual, also can deliver the different symbolic elements (e.g. a racehorse or a blanket) which dramatise the benefits.
The way we weret hinking
A visual tool is needed that is versatile enough to connect and integrate all the different benefits of Zamil’s Classic Air conditioners. A visual “instrument” that is gentle enough to represent comfort, persistent enough to stand for reliability, energetic and intense enough to express performance and power, reassuring enough to be associated with safety, clean enough to be connected with health.
This tool is the airflow itself coming out from the air conditioner unit. The airflow drives the eye, and by creating a perfect base and background for the other items of the visual, also can deliver the different symbolic elements (e.g. a racehorse or a blanket) which dramatise the benefits.
Power
Reliability
Health
Safety
Comfort
