Zurich Future Planners (interactive recruitment site, incl video testimonials)
https://www.zurich.co.id/agent/agents
https://www.zurich.co.id/agent/agents
- ZURICH INSURANCE, INDONESIA
- Digital Strategy, Concept, UX, Creative Direction, English Copywriting.
When briefed to launch Zurich Insurance's consumer facing site in Indonesia, we were also briefed to create content for recruiting Zurich Insurance agents, know as Zurich Future Planners.
I realized that following the standard site template would leave a content heavy and unattractive destination. My first task therefore was to strategize a "light version" of vital content with a few added interactive elements to aid the visiting user learn more and decide if it was a role for them. We intend the ZFP BRAND to take on it's own light hearted, yet professional tone and to be easily recognised in our target audiences social media circles. The design was created to work as a stand alone microsite or Facebook page and is "Tab/Pad" friendly too.
The site was purposely designed as one continuos "info-graphic" to give a quick snapshot of all vital information one might need to help them understand what a ZFP does, what the benefits are, what it takes to become one and the all important training you will receive from Zurich to become one.
The site included an optional test for users to see how close they might already be to becoming a successful ZFP. Some questions were serious, other's profiled their current network and some just added a touch of humour :)
The final profiler result encouraged them to learn more about the ZFP training available.
The final profiler result encouraged them to learn more about the ZFP training available.
