Liz Schultz's profile

Your Turn | Senior Project

For my senior project, I decided to create a fictional small business that breathes new life into analog music. After finding and using my dad's record player the summer before my senior course started, I became a vinyl enthusiast which fueled the inspiration for this entire project. I wanted to focus on how to present a fresh, new perspective to the possibilites vinyl holds, enhance the experience of analog music, and help bring back the anticipation of buying a record. So, as an avid playlist maker, I thought to myself "What if I could create my own custom playlist into a vinyl record?" One could listen to Lady Gaga on Side A and The Beatles on Side B. 
 
With that thought in mind, the business Your Turn flourished.
 
It is your turn to choose the songs, create the album artwork, and walk home with a truly one of a kid vinyl record. Your Turn would like to hear your story, see your visions, and allow your idea to manifest into the ultimate piece of music.
 
*Click here for a more "behind the scenes" look at the creative process. 
 
 
 
LOGO SPECIFICATIONS
 
 
 
 
STATIONERY SET
 
 
 
 
 
PROMOTIONAL ITEMS
 
 
screen printed promotional poster
printed advertisments based off of a record in a sleeve
record cleaning kit, with solution & cloth
handmade record bowls "If you ever get lonely, just go to the record store & visit your friends" - Penny Lane
flyers, stickers & buttons
 
 
 
 
 
to place an order for an album, clients visit the store & complete a form
examples of custom made albums for clients
detailing of illustrated vinyl label
 
 
 
WEB APPLICATION
 
 
 
SIGNAGE & GALLERY DISPLAY
 
 
large menu sign
custom made storefront light
entire gallery display
Your Turn | Senior Project
Published:

Your Turn | Senior Project

Developed a fictional small business that creates personalized one of a kind vinyl record albums. Strived to bring a new perspective to analog mu Read More

Published: