Yo Hago Al América
Advertising campaign for Nike (2012)
América is the most popular soccer team in Mexico and the one with the most active fanbase, so we decided to reach and engage with them when Nike was about to announce their new uniform.
To make them feel part of this launch —and the jersey itself—, we traded each comment made on Twitter through our website using the #yohagoalamerica hashtag for a single stitch in the uniform's logo, until the uniforms were ready for the launch.
On the launch date, the uniforms were revealed in a livestream event and the new experiential website was revealed.
On the launch date, the uniforms were revealed in a livestream event and the new experiential website was revealed.
Website UX & Interface.
Since the core of the website revolved around the individual stitches, I used vector threads to connect screens and communicate progress within the platform.
Background plate, from video capture to digital asset used on the website.
The background image of the locker rooms needed to be digitally cleaned and expanded to accommodate all the players and to change the posters that were still using the old uniforms.
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