The Old Spice Town
Interactive Campaign for P&G (2013)
In order to relaunch Old Spice in Mexico and Latin America, P&G needed to create a digital platform that would allow young people to discover the brand through a new lens, since the brand was associated with an older demographic («it's my grandpa's deodorant»).
The virtual town
A fully immersive photorealistic town rendered in 3D and explorable through the Google Street View engine, all embedded inside a YouTube Channel multimedia experience.
Custom graphic interface
Inside the navigation engine, we built a custom navigation and notification system to make the experience feel more game-like.
Rich media ads
Display Ad units with embedded video inviting to the experience.
Display Ad units with embedded video inviting to the experience.
Thanks for watching
