I recently decided to look into the YCN Student awards briefs for this year. The Fedrigoni brief caught my eye because paper stock is a huge part of my design life and you can never learn enough about paper. 

 

The brief asked for a campaign/concept that would help Fedrigoni paper to become the UK Printers favoured supplier. Fedrigoni also asked for the idea to have a humour to it that would give the company a more approachable appeal, as they are a luxury paper supplier, they are sometimes seen as expensive and uptight when in fact there is more to them. They just needed a campaign that would showcase their variety of paper and prices aswell as their humouress side. 

 

My concept was to create a campaign and sample booklet called "Fedrigoni Loves". The initial inspiration for the idea was the paper companies Italian roots, I wanted to create a connection with their origin but in a playful manner. This is when I thought of the Italians passionate nature and 'love' for life. I incorperated this by using the names of Fedrigoni paper and Printer terminology, A4 letters within the envelopes contain phrases such as "Freelife loves collating" with a small "P.S" at the bottom with a funny little line accompaning.

 

The sample booklet would be sent to each Printers company and the A4 letter would be printed on a variety of Fedrigoni's paper stock with accompaning paper name and type on the front of the envelope disguised as an address.