One of our recent major projects was to present the company story in video form. The main takeaway is that the strength of the company comes from the team.
At the beginning we knew we wanted the story to come naturally from the speakers. To accomplish this, we opted to not use a script and not reveal the interview questions until filming started.
Filming commenced in February 2012 and wrapped in May 2012. The video was premiered at XYMOGEN's first international XPERIENCE seminar in Toronto and launched the company Youtube channel shortly thereafter.