Wicount relaunch
Taking an existing brand in a new direction
Taking an existing brand in a new direction
Wicount approached us to pitch on a relaunch campaign for their brand. The branding remained as is but we opted to spruse up their creative and create a character for them. Wi-count was turned into Count Wi (a bumbling, funny dracula type character) who would become the face and voice of Wicount...
Illustrations done by my good friend Kobus Faber
Character concept and copy writing done by myself and my partners in Jet Black Tribal Ink
Illustrations done by my good friend Kobus Faber
Character concept and copy writing done by myself and my partners in Jet Black Tribal Ink
