Sun International's "Carnival City Casino" has a jester as part of it's main brand narrative. After 15 years of looking at the same old jester, dressed in the same old uniform, in the same old poses, doing the same old thing - They were considering dropping him all together ... Instead, we suggested that we take the jester on "a journey around the world" and re-dress him for every promotional campaign ... We took the brand on a whirl wind journey of "Festivals of the World" where we brought to life various cultures from around our beautiful planet - with the jester as the main catalyst for bringing these various themes to life. Warren Louw was the illustrator who had the task of "re-dressing" the jester for each promotion - beautifully crafted, exquisitely designed, and marvelously executed by his skillful hands ... "long live the jester".
