- Branding ServedProject Featured On:Branding Served — 2/27/13
- Wanderlust HotelBranding, Identity & Collateral Design
- wanderlust as the dictionary defines, is a strong innate desire to travel.
The custom made logotype expresses the feeling of dreaminess, fantasy and the discovery of the surreal landscape of a new world. The dash lines evoke the impulse to join the lines, as with the impulse to travel. The act of joining the lines is also analogous with the marking of lines from point to point, like a traveler would do on his map to plan/track his route.
The airmail tricolor band is synonymous with traveling and correspondence - the conveyance of the emotions and thoughts kindled during a journey via mail.
Various forms of ephemerals and keepsakes experienced during a journey were carefully studied, considered and deployed onto the collateral set. Bus ticket for rate cards; air ticket for brochure inserted into an Air-ticket Wallet; notebook aptly named ITINERARY as a multi-purpose room-directory/guide book/journal for the guests, etc.
The deployment of ITINERARY has completely changed the way guest checks into a hotel and elevated the wanderlust experience. Various visa stamps are ink-stamped onto the ITINERARY depending on the various activity the guests partake - checking in, assignment of room number and wi-fi password, payment etc. The notebooks are useful guidebooks with area maps, train/bus maps, shops and restaurants to check out as well as blank pages for notes.