Vystreet branding
Branding for a fashion brand based out of Kolkata, India.
Vystreet is a Kolkata based fashion label that retails clothing and accessories for the urban youth.
Their collection covers both western and Indian ethnic lines of clothing.
Founded by young, fun people, their naming is a word play on ‘wise- street’.
Their collection covers both western and Indian ethnic lines of clothing.
Founded by young, fun people, their naming is a word play on ‘wise- street’.
The visual identity for the brand is a witty and fun interpretation of the brand’s name.
The ‘wise’ part of Vystreet is taken forward as a visual metaphor of an owl.
It is also an allusion to Bengali urban culture and modernism.
The ‘wise’ part of Vystreet is taken forward as a visual metaphor of an owl.
It is also an allusion to Bengali urban culture and modernism.
Complete branding solution including the logo, print collateral and web site was developed.
