For the Siberian Alcohol Group, was designed a new, more discrete and attractive image of the well known Kedrovitsa vodka. The design suggested by the studio fully reflects the specific qualities of Siberian nature, its pure primeval character, giving consumers the impression of a unique environmentally clean product originating from the very heart of Siberia. The whole product line keeps to the same image and has now become more easily recognizable among other products in stores.

Illustration: O. Medvedev. Visualisation: P. Gubin, M. Ponomareva.