Comon Sava | Wine
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It comes from French greeting «Comment ça va» which sounds very similar to Russian word «sova» (owl) and altogether with «comon» it sounds like «… Read More
It comes from French greeting «Comment ça va» which sounds very similar to Russian word «sova» (owl) and altogether with «comon» it sounds like «come on sova» (which literally means come on owl!). These phonetic synonyms are perfect match because the main hero of this pack is owl by itself. The trick is that normally tetra-pack wines are standing on lower store shelves and consumers have to look down to see it. And it is getting quite difficult to imagine these wonderful Italian landscapes and juicy grapes in your mind which are pictured on packs when you are looking at it from up to down! Read Less
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Comon Sava | Wine 
It comes from French greeting «Comment ça va» which sounds very similar to Russian word «sova» (owl) and altogether with «comon» it sounds like «come on sova» (which literally means come on owl!). These phonetic synonyms are perfect match because the main hero of this pack is owl by itself.
The trick is that normally tetra-pack wines are standing on lower store shelves and consumers have to look down to see it. And it is getting quite difficult to imagine these wonderful Italian landscapes and juicy grapes in your mind which are pictured on packs when you are looking at it from up to down!
 
Вино «Comon Sava»
Французское «как дела» схоже звучанием с русским словом «сова». А вместе с «comon» звучит как «давай, сова!». Эти фонетические омонимы имеют место благодаря тому, что главный герой упаковки и есть — сова.
Фокус в том, что вино в упаковке Tetrapak как правило в магазине стоит на нижних полках и покупатель смотрит на него сверху вниз. Под таким углом зрения трудно проникнуться виноградными гроздьями или итальянскими пейзажами, которые часто встречаются на квадратных винах. Зато нельзя не заметить две пары глаз, расположенных на верхней грани коробки и обращённых прямо к покупателю.
 
Designed in StudioIN Packaging Ideas / Moscow
3D visualization by Maxim Kadashov, Ivan Zherebin
 
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