StudioIN came up in the competition for redesigning the appearance of
the Kalinka vodka. The professionals of the studio suggested a
fundamentally new solution for the product. They came up with an
original shape for the bottle, its unique surface relief, logo and
tracery. The bright elements of the company style and the clear-cut
tastes differentiation form an effective identity.
The simple and laconic design of the packaging creates an organic image
and an easy to recognize company style. That advantageously sets Kalinka
apart from the competition, allows to correctly position the product on
the market and brings the central idea of the brand home to customers.