Vivace is a luxury brand that sells organs with an additional feature.
The name Vivace means lively in Italian.
With this product the consumer can continue his royale lifestyle. Because our organs are created in a laboratory, have an implanted chip which offers an additional feature and there's no waiting list distinguishes the concept from organ donation.
The additional feature controles the organ. By reading the chip, the consumer receives information about his new heart, for example. If it's time to change his Vivace-organ he will get a notification. He could buy a new one at Vivace so he can live like a king again, but only if he has enough money.